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Illuvium Whitepaper
  • Introduction
  • Fusion of DeFi and Gaming
    • Seamless Onboarding
    • Liquidity Mining Program
    • Game Objects as NFTs
    • Interoperability through NFTs
    • Immutable X
  • Game Overview
    • Illuvium: Overworld
    • Illuvium: Zero
    • Illuvium: Arena
    • Illuvium: Beyond
  • Illuvials
    • Affinities
    • Classes
    • Fusion
    • Finishes
  • Companion Drones
    • Configurations
    • Upgrades
  • The IlluviDex
    • Sales
    • Trading
    • Echoes
    • Repository
  • Game Economy
  • Expansion
    • Additional Sets
    • Additional Regions
    • Additional Games
    • Collaborations
  • Game and Backend Technology
    • Game Engines
    • Backend
  • DAO Governance
    • Illuvinati Council
    • Council Vote Election
    • Quadratic Voting and Sybil Protection
    • Proposals
    • Defining an ICCP
    • Defining an IIP
    • Council Epoch
    • Council Stipend
    • Supermajority
    • Technical Specification
    • Configurable Council Values (Via ICCP)
  • Tokenomics
    • Historical Token Sales
    • Balancer Smart Pool Distribution
    • Treasury
    • Vault
    • Yield Farming
    • Distributions
  • Marketing
    • DeFi
    • Mainstream
  • Roadmap
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Marketing

Illuvium's marketing strategy adopts a two-stream approach, targeting two major audiences that comprise the crypto-gamer hybrid target market: DeFi and Mainstream.

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Last updated 2 years ago