> For the complete documentation index, see [llms.txt](https://docs.illuvium.io/illuvium-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.illuvium.io/illuvium-whitepaper/marketing.md).

# Marketing

Illuvium's marketing strategy adopts a two-stream approach, targeting two major audiences that comprise the crypto-gamer hybrid target market: DeFi and Mainstream.